Polls allow you to present several options which the customer can choose from. Holidays such as Halloween or Valentine’s Day and days with cultural significance (popular movie releases, Black Friday, etc) are good opportunities to run event-focused contests. Here’s a quick sampling of contest marketing campaign types that you might consider for boosting your brand:Įvent-Based Contests are centered around specific occasions that occur throughout the year, such as holidays or special events. The purpose of your contest marketing campaigns will vary, as will their structure. In a digital environment that’s getting more saturated by the day with different brands trying to promote themselves, contests are a fresh and creative way to interact with audiences and stand out from the crowd. Contests are great for advertising purposes, improving customer engagement, and gathering information for market research. They can also help drive awareness about a brand and its products and services.

Leveraged by some of the most successful social media marketers for brands and companies of all sizes, contests are a popular marketing tactic used by brands to gain new customers and re-engage with old customers. Is your brand taking advantage of promotional contests to engage with its audience? While your brand might not garner The Price Is Right levels of enthusiasm from customers, it certainly can use contest marketing to its benefit.Īn effective contest marketing strategy can drive brand awareness, promote your products and services, do market research, and get new leads into your pipeline using social competition.

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